DOLBY DIGITAL CINEMA
Don't you love going to the movies? You sink into the plush seats before a huge screen, the lights dim...and then it happens: you find yourself squinting at fuzzy images, marred by dust and lint; the colors are dull and lifeless; and the scratches and skips are annoying.
That is the problem with traditional film prints: the projected image is never as good as the original. Not so in theatres equipped with Dolby® Digital Cinema. Since Dolby Digital Cinema replaces traditional film prints with a digital bitstream, the moviegoing experience becomes something altogether different.
Dolby Digital Cinema Benefits
Immerses you in the movie experience, with rich colors, vivid visual details, and vibrant surround sound Ensures that you experience movies exactly as the director intended by reproducing all of the sounds and imagery with digital accuracy.
A Breathtaking Cinema Experience; Opening-Night Quality, Every Night
Most movies projected from traditional film prints lose their luster after just a few showings. The extreme heat of the projector causes the images to fade, wear and tear causes scratches and marks, and uneven lighting only makes matters worse. Sit down in a theatre equipped with Dolby® Digital Cinema, and you'll notice an immediate difference. Dolby Digital Cinema replaces film with a digital bitstream that delivers a pristine picture and stunning sound with the same premiere-night quality night after night. And fading, scratches, skips, and pops are a thing of the moviegoing past.
Better in All Respects
Dolby Digital Cinema ensures that you see the images exactly as the director conceived them. It delivers brighter colors, vivid details that pop off the screen, and incredible depth and realism. Film just doesn't measure up.
Proven Dolby Technology
Dolby Digital Cinema is the product of meticulous engineering, exhaustive listening tests, and all the lessons learned in Dolby's more than 40 years of creating audio technologies that have become the standard worldwide. Trust Dolby to revolutionize your moviegoing experience.
3D Movies So Realistic, You'll Be Amazed
Ready to be riveted to your seat? Dolby® 3D does just that, delivering an entertainment experience that's nothing short of incredible. You'll find yourself immersed in the movie, with 3D so real the action all but leaps off the screen. Colors are more natural, and the picture is so clearly defined, you'll want to reach out and touch it.
Dolby's unique approach to 3D also means that you can enjoy a perfect image from any seat in the house. Even better, the reusable Dolby 3D glasses are an environmentally sound alternative to the throwaway glasses of other systems. For unforgettable 3D at its best, experience Dolby 3D.
3D – Which is the best technology? Imax, RealD or Dolby Digital 3D?
“Based on watching the movie start to finish three times, the 3D winner is Dolby 3D--and not just by a nose.” (http://news.cnet.com/8301-13580_3-9821709-39.html)
“A lot of people find that Dolby 3D is the best stereoscopic 3D technology for them to watch movies in the cinema.” (http://3dvision-blog.com/what-to-choose-imax-3d-versus-reald-versus-dolby-3d-for-3d-movies)
Getting the best 3D movie experience once meant finding a seat in the center of the auditorium. Not anymore, since Dolby 3D makes it possible for you to experience the same sharp, realistic image from every seat in the house. While you will see amazing 3D quality, you will not see the typical ghosting effects or artifacts common to other 3D projection techniques.
Dolby 3D Benefits
Delivers a vivid 3D movie experience with natural colors and a sharper, clearer image
Ensures you'll see a perfect image from any seat in the house without ghosting or other 3D distractions
Produces less waste than other 3D systems thanks to Dolby's reusable 3D glasses